SMS has shown itself as a proven technology. But the lower cost and always-on connectivity of OTT is highly desirable, especially in developing markets. For...
Priyank Parikh, Global VP of Solutions Engineering & PMO at mGage, considers the difference between the two, and explains why SMS is a more effective markerting...
Email and Short Message Service (SMS) are some of businesses’ preferred channels for connecting with customers. But a true omnichannel approach requires businesses to adopt additional channels, including over-the-top...
