Heard of OTT messaging? Not quite sure what it’s all about? While the acronym might not be all that familiar to you, the channels used...

We all are well aware of the fact that OTT has revolutionized the realm of communication. The biggest example is, WhatsApp, which has bypassed the...

Enterprises and users have switched to Over The Top (OTT) messaging apps in recent times. OTT messaging apps like WhatsApp, Line, Facebook Messenger, Viber, etc. allow...

SMS has shown itself as a proven technology. But the lower cost and always-on connectivity of OTT is highly desirable, especially in developing markets. For...

Priyank Parikh, Global VP of Solutions Engineering & PMO at mGage, considers the difference between the two, and explains why SMS is a more effective markerting...

Email and Short Message Service (SMS) are some of businesses’ preferred channels for connecting with customers. But a true omnichannel approach requires businesses to adopt additional channels, including over-the-top...

Let’s get these initials out of the way. OTT stands for ‘over the top’. OTT messaging apps are instant messaging platforms that use the internet to...

SMS was created in the early 90s. Despite its tremendous growth, SMS text messaging has not evolved much in these 25 years. So many powerful...

Today’s customers want to expend no more than a few clicks to get a fulfilling brand experience. They live in a world where they can...

RCS stands for Rich Communication Services. It’s a messaging protocol aimed at enhancing SMS and MMS features. RCS has also been steadily replacing SMS and...